Why Private Aviation is Booming

Zean Nielsen Cirrus Aircraft Interview
Zean Nielsen. Picture: Cirrus Plane

Zean Nielsen is Chief Govt Officer at Cirrus Plane and is liable for oversight of the corporate, working with senior leaders from throughout the enterprise to remodel innovation, operations, and the shopper expertise. He joined the corporate in 2019.

With a profession rooted in globally recognised way of life manufacturers, together with Tesla Motors and Bang & Olufsen, Nielsen brings a various background of strategic planning, channel diversification, and groundbreaking advertising and marketing initiatives to Cirrus Plane.

He started his profession on the luxurious electronics maker, Bang & Olufsen, the place he shortly ascended to extra senior roles over a 17-year tenure, together with President of Bang & Olufsen North and South America. Nielsen’s work gained the discover of Tesla and Elon Musk, and he joined Tesla Motors in 2014 as World VP of Gross sales Operations, liable for all facets of worldwide gross sales operations.

Instantly previous to becoming a member of Cirrus, he served because the Govt Vice President of North American Gross sales at James Hardie, a number one industrial constructing supplies firm.

To seek out out extra about his intriguing profession, we not too long ago caught up with Nielsen for a fast chat. We picked his mind concerning the present — and surprisingly constructive — local weather of the private aviation {industry}, in addition to what we will anticipate of Cirrus Plane within the close to future. Learn on for extra.

Zean, inform us extra about your self and your function at Cirrus Plane?

My identify is Zean Nielsen and I’ve been overseeing Cirrus Plane as Chief Govt Officer since 2019. I’ve over 20 years {of professional} and management expertise in luxurious manufacturing and automotive manufacturers comparable to Tesla and James Hardie and Bang & Olufsen

At Cirrus Plane I spearhead the strategic and monetary planning for the corporate, decide which new markets we have to penetrate and the place we will acquire essentially the most visibility. We purpose to introduce extra folks to aviation and are quickly increasing throughout america and Asia.

Cirrus Aircraft Interview
Imaginative and prescient Jet. Picture: Cirrus Plane

You come from high-end client firms comparable to Tesla and Bang & Olufsen. How are you discovering the aviation {industry}?

Thrilled to be right here! I discover the {industry} fascinating and love discovering new methods to enhance the plane possession expertise. There are a number of similarities between my prior ventures with Tesla, James Hardie and Bang & Olufsen that straight correlate with what Cirrus Plane is carrying out at present. Strategically talking, we’re constantly innovating, which is mirrored by the plane we create, the avionics we combine, and the industry-leading coaching packages we develop. Moreover, we need to take away any limitations of exclusivity in aviation, due to this fact we carry varied backgrounds and experiences to the desk to higher perceive how to try this.

Contemplating the consequences of Covid-19, the private aviation {industry} appears to have completed effectively over the previous two years. Inform us extra concerning the standing of the private plane {industry} proper now and the way Cirrus Plane has confronted these extraordinarily turbulent occasions on a worldwide foundation?

Private aviation is on the rise and whereas the coronavirus impacted each {industry}, enterprise house owners had been compelled to assume exterior the field, adapt to altering occasions and equip themselves with options that allowed their enterprise to prevail. We have now been working intently with people and several other enterprise house owners who’ve been eager on discovering a secure and environment friendly method to proceed private or enterprise journey throughout these occasions. Proudly owning an plane opens new doorways and supplies folks with the liberty to securely journey the world.

On each a monetary and order ebook foundation, how profitable have these previous two years been for Cirrus Plane? 

We’re presently breaking all gross sales information in america and increasing our gross sales and assist group in Asia Pacific. Cirrus Plane SR Sequence is the best-selling high-performance piston plane for 19 consecutive years and our Imaginative and prescient Jet is the best-selling jet on the whole aviation for 2 years. In 2020, we delivered 346 SR Sequence plane and 73 Imaginative and prescient Jets. The Normal Aviation Producers Affiliation not too long ago launched its report on common aviation plane shipments stating Cirrus is a market chief with a complete of 195 SR Sequence and Imaginative and prescient Jets delivered within the first six months of 2021.

Zean Nielsen Cirrus Aircraft Interview
2021 Imaginative and prescient G2. Picture: Cirrus Plane

As CEO of Cirrus Plane, what are your aims for the corporate?

Because the chief of a worldwide firm, you’ll be able to anticipate us to look in new markets world wide to higher serve the deep-rooted and rising aviation group. Simply this 12 months, we’ve introduced a number of Flight Coaching and Innovation Facilities that provide plane upkeep, administration, and gross sales additional supporting our plane house owners and rising economies. We’re additionally actively recruiting as we develop. 

We’re an ingenious firm and consistently discover how we will create the following neatest thing for our clients. Our innovation speaks for itself when you have ever skilled the SR Sequence plane and SF50 Imaginative and prescient Jet. As an illustration, we’ve not too long ago introduced G2+ Imaginative and prescient Jet which options 20 per cent extra take-off efficiency and WIFI connectivity. The newly optimised thrust profile supplies an additional enhance throughout departure and supplies entry to extra locations across the globe. We’re excited to announce new options and tailor-made providers that make flying safer, smarter, and extra handy within the close to future.

The Cirrus SR Sequence has an unbelievable historical past of innovation, evolution and invention. Inform us extra concerning the Restricted Version you launched this previous 12 months?

This 12 months, we launched eight 8000 Restricted Version SR Sequence plane to have fun the supply of our 8,000th SR Sequence plane. We had been impressed to create a Restricted Version that steps out of the mould and displays the power and pleasure of the place we’re going subsequent.


The 8000th includes a daring, new design and unapologetic accents on the outside and inside. The design is accentuated by an industry-first Volt wing paint scheme, which clearly may be seen from the bottom or sky. The unmistakable graphics and colors carry by means of into the inside with Volt stitching on the seats and embroidery on the door, and luxurious perforated leather-based on the seats, management yoke, and throttle.  

Moreover, every 8000 Restricted Version plane had been delivered together with a curated sequence of presents and bespoke occasions for the brand new house owners.

How has Cirrus Plane impacted the final aviation market? How has this affected shoppers?

We’re creating an aviation expertise that’s unmatched. Whether or not you’re a pupil pilot or have a whole lot of hours clocked, we deal with you as household and tailor each expertise in order that they’re memorable – from steady coaching choices to personalising your plane inside and exterior. Moreover, proudly owning and working a Cirrus plane enhances your way of life and supplies the chance to satisfy a private or enterprise want. 

We really set ourselves aside within the private aviation {industry} as a result of we’ve included distinctive, award-winning security options together with the Cirrus Airframe Parachute System (CAPS), a typical characteristic on all Cirrus plane, and Protected Return Emergency Autoland enabled by Garmin. Thus far, worldwide flight time on Cirrus plane has handed 13 million hours and 212 folks have returned house safely to their households as a direct results of our CAPS expertise. With CAPS and Protected Return, persons are safer after they fly in a Cirrus and that message resonates with potential and present aviation fans.

Zean Nielsen Cirrus Aircraft Interview
2021 Imaginative and prescient G2 Inside. Picture: Cirrus Plane

You present world-class coaching to Cirrus house owners by means of each the company-owned services in addition to the accomplice community world wide. How do you organise that key side of the enterprise and guarantee such a singular service? 

At Cirrus, we welcome anybody that has ever dreamed of changing into a pilot or proudly owning an plane to fulfil their dream whether or not it’s for leisure or enterprise. Our group is concerned with clients for his or her flying lifetime. We’ve created Cirrus Strategy, an in-depth on-line flight coaching program, that walks folks by means of flight instruction. Moreover, we’ve Cirrus-trained flight instructors that dedicate time to reviewing course work and flying with you. We put you within the pilot seat and can help you expertise what it’s wish to fly an plane. Once we work with our clients, we create milestone recollections collectively. That’s what differentiates our firm from the following and makes our plane highly-sought after. With our enlargement, we’re deploying extra sources to create handy methods to succeed in aviation communities which are thinking about flying with Cirrus.

Moreover security, do you see another main developments proper now within the private aviation {industry}?

Private aviation has been positively impacted by the pandemic leading to varied new market developments. There are three primary developments we’ve noticed — persons are searching for to utterly management their journey expertise, develop their enterprise, or study to fly. 

Zean Nielsen Cirrus Aircraft Interview
2020 SR22T and Imaginative and prescient Jet. Picture: Cirrus Plane.

The place do you see Cirrus Plane in 5 years?

This can be a very thrilling time as a result of we’re rising in each means! Cirrus Plane may have extra visibility — geographically, digitally, and in on a regular basis interactions. We may have sooner manufacturing occasions and our plane can be seen at each airport.

What’s your favorite side of flying?

I like that aviation has modified my life. I may be in three totally different locations in at some point and again house earlier than dinner. It additionally supplies me and my household with a secure method to journey to and from locations with out the effort of ready in line or worry of changing into sick.

You possibly can study to fly too – cirrusaircraft.com/learn-to-fly.

About Cirrus Plane

Cirrus Plane is the recognised international chief in private aviation and the creator of the best-selling SR Sequence piston plane and the Imaginative and prescient Jet, the world’s first single-engine Private Jet, in addition to the recipient of the Robert J. Collier Trophy, which recognises the best achievement in aeronautics or astronautics in America every year.

Based in 1984, the corporate has redefined efficiency, consolation, and security in aviation with improvements just like the Cirrus Airframe Parachute System (CAPS) — the primary FAA-certified whole-airframe parachute security system included as normal tools on an plane. Thus far, worldwide flight time on Cirrus plane has handed 13 million hours and 212 folks have returned house safely to their households on account of the inclusion of CAPS as a typical characteristic on all Cirrus plane.

To study extra about Cirrus Plane, please go to cirrusaircraft.com.

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