Samsung enters the Metaverse with its ‘Galaxy Unpacked’ Event

The Samsung event, scheduled for 8:30 PM IST on Wednesday, the 9th of February 2022, is a highly anticipated one

South Korean technology giant Samsung announced that its upcoming ‘UNPACKED 2022’ event will be hosted in both the real world as well as in the Metaverse.  

Samsung fans can watch the event at 837X, a virtual recreation of Samsung’s flagship store in New York City made with the virtual reality (VR) platform, Decentraland, which can be accessed via their desktops. 

How to access the Samsung event?

To visit 837X, users will first need to connect to Decentraland. Once online, their avatars will spawn right outside the store, from where they can enter the building and watch the event as it unfolds in real-time. The event will feature several quests, NFT prizes, product reveals, keynote addresses, as well as live performances.

Samsung enters the Metaverse with its ‘Galaxy Unpacked’ Event

However, while users can log in either as registered users or guests, the latter will be unable to enjoy the event fully, as they will not be able to collect NFTs or wearables. 

Why is it significant?

Samsung’s foray into the metaverse comes as a surprise since the company has paid little attention to VR in recent years, even though it was one of the first companies globally to venture into the world of Augmented as well as Virtual Reality when it released its Gear VR headset, a smartphone-based VR platform. 

One of the more budget-friendly and therefore popular options for a VR headset, the company announced in December 2021 that it was planning to retire the same, and had no plans for a replacement.

When is it scheduled and what to expect?

The event, scheduled for 8:30 PM IST on Wednesday, the 9th of February 2022, is a highly anticipated one. Samsung is expected to unveil the latest iteration of its flagship line of smartphones, the Samsung Galaxy S22 series. The lineup is expected to include three devices – the Samsung Galaxy S22, the Galaxy S22 Plus and the Galaxy S22 Ultra. 

Furthermore, Samsung is also expected to unveil its flagship line of tablets – the S8 series. The S8 series is expected to include two tablets – the Samsung Galaxy S8 Tab and the Galaxy S8 Tab Ultra.

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